anthony cardle

GDFS 2017

Motion Graphics sequence for Graphic Design Festival Scotland 2017

Motion Graphics for Graphic Design Festival Scotland 2017. GDFS had created a striking and colourful identity based on democracy and choice. It is best explained by GDFS themselves:

This year’s identity explores democracy and the systems created to enable and control decision making.

Within the current political landscape our choices are binary. You may only choose one or the other. Media coverage portrays options which are black and white. There is no middle ground. There are no grey areas.

Left or right?
In or out?
Right or wrong?

Nuance and circumstance are forgotten. The decision making process and options may be black and white but the consequences are grey until after your decision has been made.

Not only are these constraints significant in the broad social and political landscape that we all inhabit but also in the professional world we work within as designers.

The sequence created was an informative video explaining the reasoning for the year's identity and how important it is for us to not make choices on a whim as we may not know the outcome.