Gender based violence awareness campaign for Glasgow Caledonian University
Glasgow Caledonian University's Gender Based Violence awareness campaign. The campaign aims to challenge the myths that surround gender bases violence by encouraging people to erase the grey areas. The campaign is built around the rationalisations and excuses both victims and accusers say on the issue and then revealing that the truth lies deep within the statements.
Compared to the bright friendly colours usually seen around the GCU campus the campaign takes a more serious approach using black and white to illustrate the 'Erase the Grey' concept. The deliberate lack of colour also draws attention the posters, banners and more importantly the message, as they are not what students and staff are used to seeing.
In 2019, the campaign was given a ‘Highly commended’ accolade from Edurank - the education sector’s leading benchmark for social media analytics. It also gained a lot of attention on Twitter, with over 47,000 retweets and 123,000 likes. This impromptu reaction has been invaluable for boosting the conversation of the university’s no tolerance stance on gender based violence.
My uni have a gender based/sexual violence response team and they’ve put these sort of signs up everywhere, v good work from GCU: pic.twitter.com/Z6vI1ycn9D